IDEAL OF SWEDEN is a Swedish fashion and lifestyle brand for cellphone accessories. Accessories of Attraction makes our products effortlessly interchangeable with a simple magnetic click. A state-of-the-art innovation allows you to create the most perfect matches and follow your fashion attractions. Make a connection with Accessories of Attraction. Inspired by the latest fashion trade shows and runway trends, iDeal of Sweden designs the products in Sweden. The company was founded in 2013 with the goal of producing the most innovative products that stand out and make a difference in people’s life. All of the products are produced using very carefully selected materials of the highest quality. iDeal of Sweden is particularly proud of the Premium PU material, which is identical to, but more durable than genuine leather; perfect for phone accessories, which endure a lot of wear. Premium PU also makes our premium products affordable and a great value for money.