The data controller for the Smarta,ee online shop is SmartEST Baltics OÜ, registry code: 12762531 , address: C.R. Jakobsoni 7-76 Tallinn, 10128, telephone: +372 5856 ja e-mail (hereinafter the merchant). 


What personal data are processed

  • name;
  • contact information such as a telephone number and an e-mail address;
  • payer’s address and delivery address;
  • bank account number;
  • costs of goods and services and data related to payments (purchase history);
  • customer support details;
  • other information related to customer surveys and/or offers.

You can read more about the use and recording of cookies on the page Cookie Policy.


For what purpose personal data are processed

Personal data are processed for the purposes of the performance of the contract concluded with the customer. Personal data are processed for the performance of legal obligations (for example, accounting and the resolution of consumer disputes). 
Personal data are used for managing the customer’s orders and delivering the goods. 
Purchase history data (purchase date, goods, quantity, customer data) are used for preparing an overview of goods and services purchased and for analysing customer preferences. 
The bank account number is used to refund payments to the customer. 
Personal data such as e-mail address, telephone number and customer name are processed in order to resolve any issues related to the provision of goods or services (customer support). 
The IP address or other online identifiers of the user of the online shop are processed for the provision of the online shop as an information society service and for the compilation of Internet use statistics. 


Transmission of personal data to authorised processors

The merchant keeps secret the customer’s personal data that have become known to it in the course of the registration and use of the user account and publishes them to third parties only with the customer’s consent, except where the obligation or entitlement to publish the data results from legislation. The user of the online shop accepts that, in order to provide the customer with suitable services, the merchant is entitled to process their data, including the transmission of the customer’s data to parties related to the provision of a service for the customer by the merchant. List of authorised processors:

Accounting software - for accounting purposes:

  1. Erply

 Suppliers - To send orders to the customer:

  1. DPD
  2. Itella
  3. Omniva

Payment service providers - to pay for orders:

  1. Swedbank
  2. SEB
  3. Danske
  4. Luminor
  5. LHV
  6. Coop
  7. EveryPay AS

 Collecting statistics - collecting information for better e-shop user experience:

  1. Google Analytics
  2. Facebook


Security and access to data

Personal data are stored on the servers of Microsoft Azure located within the territory of a Member State of the European Union or of a country that has acceded to the European Economic Area. Data may be transmitted to countries where the European Commission has estimated the level of data protection to be sufficient or to companies in the United States that have signed up for the Privacy Shield framework. 

The online shop takes appropriate physical, organisational and information technology security measures in order to protect personal data against accidental or unlawful destruction, loss, modification or unauthorised access or disclosure.

Transmission of personal data to the authorised processors of the online shop – personal data are processed under the contract concluded between the online shop and the authorised processor. The authorised processors are required to ensure appropriate safeguards during the processing of personal data.


Inspection and amendment of personal data

Personal data recorded in the online shop may be inspected or amended via the online shop account. If a purchase has been made in the capacity of a visitor (without a user account), a query about personal data may be submitted sending e-mail to 


Revocation of consent

If personal data are processed based on the customer’s consent, the customer is entitled to revoke their consent via the online shop account . 



When a customer account is closed in the online shop, any personal data are deleted, except where such data need to be retained for accounting or the resolution of consumer disputes. 

If a purchase has been made in the online shop in the capacity of a visitor (without a user account), the individual purchase history will be retained for three years. 

In the event of disputes related to payments or consumer disputes, personal data are retained until the settlement of the claim or until the expiry of the limitation period (three years). 

Personal data needed for accounting are retained for seven years. 



Personal data recorded in the online shop along with the user account may be deleted via the online shop account.

You can submit a query about the deletion of other personal data sending an email to A request for the deletion of data is answered not later than within a month, and the period for the deletion of the data is clarified if necessary. 



An electronic statement about the personal data recorded in the online shop may be downloaded from the online shop account..

You can submit a query about the transfer of other personal data sending an email to A request for the transfer of data is answered not later than within a month, where customer support establishes identity and provides notification of personal data applicable to transfer. 


Direct marketing messages

An e-mail address or a telephone number is used for the transmission of direct marketing messages if the customer has provided the relevant consent. If the customer does not wish to receive direct marketing messages, the relevant link has to be selected in the e-mail header or customer support has to be contacted. 

If personal data are processed for the purposes of direct marketing (profiling), the customer is entitled to submit objections in relation to the initial or subsequent processing of their personal data, including the preparation of a profile analysis related to direct marketing, at any time by notifying customer support thereof via e-mail. 


Resolution of disputes

Disputes related to the processing of personal data are resolved through customer support (contact information for the merchant’s customer support). The supervisory authority is the Estonian Data Protection Inspectorate (